Super Bowl a game changer for Houston?
The Super Bowl is coming back to Houston in 2017.
On Tuesday, NFL owners decided that Super Bowl LI will be at Reliant Stadium. Houston beat out Miami for the big game in 2017. Miami lost to San Francisco to host Super Bowl L in 2016. The loser of that one (Miami) faced Houston for the game the next season.
“I can’t tell you how excited I am for Houston in being selected as the site for the 2017 Super Bowl,” Texans owner Bob McNair said. “This is a worldwide stage that will be constructed in Houston and the world will be watching. It’s an opportunity to showcase our wonderful city, the NFL and the Super Bowl all at the same time.”
This will be the first time Houston will host the Super Bowl since 2004.
“Yeah. That’s pretty cool,” Texans head coach Gary Kubiak said after practice on Tuesday. “I know there’s been a tremendous amount of work put in by our organization and Mr. McNair. I know that the city was a tremendous host back years ago, of course I wasn’t here at that time. I know they’ll do a great job again.”
Houston beat Miami and its experience. Miami has hosted the event 10 times, tied with New Orleans for the most times of any city.
"It's a happy moment for us," McNair said on NFL Network. "We had a wonderful time in 2004 and we loved having the NFL in Houston and celebrating the Super bowl."
In early May, lawmakers did not approve a deal to provide taxpayer support for $350 million worth of upgrades to Sun Life Stadium in Miami. That doomed the city's chances of hosting either Super Bowl.
“Certainly what happened doesn’t help Miami’s bid,” McNair said a few days after that news came out.
In mid-April, the Texans hosted NFL Senior Vice President of Events Frank Supovitz. Supovitz was in town to tour the city and help strengthen Houston's bid.
One notable addition to Reliant Stadium will be extra-wide video boards on either side of the field. These boards will be ready for use this season but also helped make the bid stronger.
NFL Network asked McNair if he enjoyed telling Jerry Jones that his new video boards would be bigger than the one in Dallas. "Yeah but I didn't tell him about that until after he voted," McNair said.
The Houston Super Bowl Committee was led by chairman Ric Campo. The honorary chairman, James Baker, was not allowed to be a part of the presentation because the league deemed him a celebrity. But Baker still helped to build the bid.
“The Super Bowl brings an enormous economic impact to its host city,” Campo said in late February. “It also offers us a chance to show a worldwide television audience what a vibrant and international city Houston truly is.”
The Super Bowl committee was composed of 15 community leaders and according to a release from the Texans earlier in the year, the city saw an economic impact of more than $350 million when it hosted Super Bowl XLVII in 2004.
“We’ve accomplished what we set out to do,” Campo said. “Thanks to the support and efforts of Mayor Parker, Judge Emmett and the entire Houston Bid Committee, we’re bringing another Super Bowl back to Houston. Our plans for the international celebration leading up to the game will create an unprecedented fan experience for Super Bowl LI.”
Next year's Super Bowl will be held in New York, the first time the game will be held in a cold-weather city. If that goes well, other places like Washington, Philadelphia and Chicago will likely bid for future games.
The Super Bowl in 2015 will be in the Phoenix area.