The NFL is putting cameras in locker rooms throughout the league. It’s being done for the fans and it’s mandatory.
The New York Times is reporting that the NFL will encourage teams to use video from the cameras during games for fans to see on the stadium big screens. It’s an effort to entice fans to come to games in person and keep attendance.
One would have to believe that the mandatory cameras are going to be used to show fans pre and post-game speeches. Perhaps give them a behind the scenes look that can only be achieved at the stadium and not in an intrusive voyeuristic capacity.
The league is also mandating that teams show all available replays to fans at the stadium. No matter how the play affects the outcome of the home team replays must be shown to the fullest extent.
Fans are staying home and watching NFL games on their flat screens in the comfort of their favorite La-Z-Boy. The ability to watch a game with whomever you choose, the availability to watch countless replays and other games, all while tracking your fantasy team on your laptop all make staying home on Sunday all the more marketable. Money also is an obvious driving force as well.
According to Team Marketing Report’s “Fan Cost Index”, it costs $443.93 for a family of four to attend an NFL game. The numbers are based on the average cost of tickets, two beers, four soft drinks, four hot dogs, parking, two programs and two adult-size hats. The average 32” TV as of last June was $435.
The cameras are going to be an interesting avenue to navigate. It’ll be intriguing to see what the penalty will be for teams that don’t use their cameras enough or properly in the eyes of the league.
We’ll just have to wait and see. Literally.